02 Sep 2013
Posted by Yes Squire 
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Progress is great, innit?
Except sometimes when things move on, we lose the nice touches from the good old days. There’s countless examples from the world of fashion. The one that’s relevant to this story is shrink-to-fit clothes.
We’ve all seen Jimmy jump in the bath with his Levi’s in Quadrophenia, but apparently it was also a very common technique to get a good fit from your t-shirt, too, in the 1950s and 1960s.
The gang at Lancashire sporting goods enthusiasts Trickett wanted to bring that commitment to good fit back to a world of baggy, slogan-riddled t-shirts. They combined the best of then and now by sourcing a cotton that moulds to your body after the first wear and wash (cutting out the need to take a dip fully clothed).
A simple, but effective route to getting a great fitting t-shirt.
The t-shirt is made in England from 100% cotton. I can tell you that it feels like a weighty, quality cotton, but the best example I can give of it level of luxuriousness is that while I was taking the photos you see in this article, my dog dropped a blanket it hadn’t let out of its sight for a fortnight and attempted to run off with the sport shirt.
Given its brief role in a canine wrestling match, you can give the t-shirt full marks for durability, too.
It’s priced at £30.
