H&M Mauritz Archive Collection Abraham Moon Wool Blazer
H&M has built its reputation on decent design at good prices, but a trawl through the archives has dug up a bit of a hidden past.
It turns out that Mauritz Widforss (the ‘M’ in H&M) started off running a hunting and outdoors clothing shop, which was then taken over be the Hennes department store (the ‘H’ in H&M).
The Swedish brand has gone back to those roots for the new Mauritz Archive Collection.
Among the pick of 21 rather nice outdoors pieces in the collection is this Abraham Moon Wool Blazer.
It owes something to tailored tweed blazers, something to preppy Ivy League stylings and a lot to the hunting jacket. With a selection of interesting pockets, you won’t be short of somewhere to put your shotgun cartridges.
The jacket is made of Abraham Moon’s finest Yorkshire tweed. No slight intended against H&M’s regular lines, but that alone tells you that we’re talking about a step-up in quality with this jacket, and indeed the Mauritz Archive collection as a whole.
The jacket has a partial chambray lining to accentuate its outdoorsy credentials. It also has a nice tailored fit. If you associate the hunting jacket with old men in ill-fitting tweed, you don’t need to worry about that with this blazer. It’s well cut and true to size.
The collection is due out later this week. You’ll find it at hm.com when it launches.